Some of the best social media platforms for business, like Facebook and Instagram, have become essential tools in the modern marketer’s toolbox.
More and more consumers are using these channels to find new companies and engage with their favorite brands. However, most companies can’t be everywhere at once, especially small businesses with tight marketing budgets. That’s why it’s vital for businesses to be strategic about which social media platforms they work to build a presence on.
The key to successful social media marketing will be choosing the best social media platform for your business. This is based on a number of factors, including the type of business you have, what audience you are trying to reach, your specific goals, and much more.
Below, we’ve put together a quick and simple guide to choosing the best social media for business in the new year.
How to Choose the Best Social Media Platforms for Your Business
Before we start listing the best social media platforms, it is important that you understand how the criteria to choosing the best platforms for your business.
Here are the 3 biggest things you need to keep in mind.
#1 Choose Social Media Platforms Where Your Audience is Located
In order to choose the best social media platforms for your business, you need to understand your customers. Specifically, you need to understand who they are and how they spend their time online.
- What social media platforms are they using?
- Why are they using those social media platforms?
- How do they prefer to receive information about your type of products and services?